All about advertising signs

We will not be able to tell everything about signs in one article, but we will give the main cases, we promise. By cases, we mean working mechanisms, features and mistakes in outdoor advertising, advantages and all the most important secrets of signs.

But first, let's figure out what you need to know about signs

• Sign Company Spartanburg are the main physical media of any advertising.
• There are informational signs that are not officially considered to be carriers of advertising in Ukraine. Their content, size, and special placement requirements may differ from advertising ones. The content can be a registered name, brand, trademark and brief information about the type of activity. The size should be up to 3 square meters. You can place such signs in the entrance group, on the facade, but not above the 1st floor, inside a personal or rented premises.
• Іn fact, the sign has one function: to speak to people on behalf of the brand. But officially, she has three of them: information, image, and marketing. In general, signs not only show how cool your corporate style is, but also present your brand, sometimes briefly explain the essence of the offer and sell it at the same time.
• А signboard can be any flat or three-dimensional structure placed anywhere. Exterior most often near the entrance, interior - really anywhere.
• Аny sign must be officially issued, i.e. obtain permission for its placement. This requires a lot of documents (state registration of the applicant, visualization of the sign from the manufacturer, permission signature of the owner of the building, etc.). The requirements for the package of documents for advertising and informational signs are different.
• Іt is not necessary to register the sign yourself - often this service is offered by the manufacturer or related agencies.

The main secret of the sign is that it may not be considered advertising, but perform the same functions as other media that are considered advertising. An informational sign is advantageously different from an advertising sign in terms of speed and relative ease of design.

The peculiarities of the work of the advertising sign can be combined with its advantages, because a large audience reach, for example, is both the specificity and the profit of its work.

Other obvious advantages of signs

1. a large selection of formats - flat frameless designs, frame light panels or boxes, shaped three-dimensional letters, whatever;
2. clear communication with the client - "cafe", "burger", "children's toys" speak absolutely clearly about the offer;
3. unlimited display - not limited by anyone or anything, except for the period of wear of signboard materials;
4. it cannot be turned off like a radio commercial, scrolled through like a banner on a phone, overlooked or put aside.